Creating a roadmap for a new sustainable purchasing model

A global FMCG client wanted to rethink how its products were sold in store without compromising the consumer experience

What we did

We explored the bottom line by understanding:

• the consumer, supply chain, and stakeholders
• the environmental impact
• the company motivation
• the commercial considerations

User journeys, risk assessment and theoretical models were produced to inform our understanding of the various influencing factors to a successful solution.

Using the information gathered and analysed, we recommended a specific reuse model.

Project achievements

A roadmap was put together with milestones for the client to validate the model from both a financial and consumer experience perspective.

If you would like to find out more, contact Director of Consumer, Robin Ferraby:

answers@42T.com | +44 (0)1480 302700 | Robin Ferraby | LinkedIn