By the Consumer Team at 42T
“Collaborations can be destined to fail if steps are not taken to ensure alignment between consultancy and vendor.”
This is according to Head of Consumer at 42T, Adrian Swinburne says in his article for Manufacturing Management. He shares some of his strategies for success gained from working with global brand owners such as Kimberly-Clark, PepsiCo and Jacob Douwe Egberts. And he advises how to achieve success in R&D projects.
Collaborative R&D is often perceived as an overly complex and high-risk method of achieving process innovation with brand owners typically relying on their process equipment vendors to deliver the improvements they need.
FMCG brand owners are sometimes reluctant to invest in collaborative R&D projects as a way of expanding their manufacturing capabilities because they’re perceived as being too high risk or overly complex. But with the right R&D partners and careful management they can deliver exceptional and unexpected outcomes.
When companies want to improve their process capabilities to enable new products or for improved production efficiencies, it’s not unusual to expect their primary equipment vendors to provide that input. In some ways this approach makes perfect sense, but it can also restrict a manufacturer’s options. Sometimes even the most successful process development projects can only achieve incremental improvements in one or two areas.
Appointing an external engineering consultancy is often seen as the ideal solution. They bring a fresh perspective and have a wider range of engineering capabilities. In addition, their multidisciplinary experience can be drawn upon.
But R&D collaborations can be destined to failure unless deliberate steps are taken from the start to ensure commercial, technical, and cultural alignment between all parties.
Even with careful planning, it’s dangerous to assume that everything will run smoothly. It’s worth putting appropriate measures in place to regularly monitor project status and the effectiveness of interactions between all project partners.
Whilst these concerns can be valid in some circumstances, our experience of working with global brands such as Kimberly-Clark, PepsiCo and Jacobs Douwe Egberts has reinforced our belief in the power of collaborative R&D.
By selecting the right R&D partners and then properly managing the process, it really can be a case of two plus two equalling five. Adrian discusses a range of points:
Find out how collaborative R&D projects can deliver significant results with everyone working towards a common goal.
You can read the article here: Group Thinking.
Published in Manufacturing Management.
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If you would like to find out more, contact Director of Food & Beverage, Stuart Gilby :
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