Simon Copley in FMCG CEO: why an imperfect model is often the best investment

Simon Copley in FMCG CEO: why an imperfect model is often the best investment

July 2022

In this month's issue, 42T's expert engineer Simon Copley offers some valuable tips for successful process modelling in FMCG manufacturing

Conveyor belt with biscuits

He says, "In an ideal world, every manufacturer wants a perfect computer model that captures every last detail of their process.

"This is so they can understand the impact of any alterations before they have even been made, or determine compatibility between their current manufacturing assets and any new product designs or recipes.

"But sometimes, an imperfect model is often the best investment. Drawing conclusions from a model is quicker and cheaper than testing. But these judgements can only be trusted if the model is sufficiently detailed.

"This article explores some of our recommendations and experience gained from helping clients build imperfect models of their process."

Read the full article here: Aiming for imperfection (PDF) or online at

42T engineer Simon Copley | +44 (0)1480 302700 |

Simon is a highly practical mechanical engineer with a multidisciplinary technical background.

He uses his skills in projects as varied as designing assembly jigs to reduce the manufacturing cost of an industrial communications device, developing tests to assess the durability of a surgical device, and evaluating the strength of IP held by a large manufacturer of consumer products.

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