Solving the complex struggles brand owners face in designing & developing sustainable packaging
By David Griffin, Senior Consultant at 42 Technology
In his article for FMCG CEO magazine, David highlights the complex struggles that brand owners face in designing and developing sustainable packaging.
Moving to more sustainable consumer goods packaging increasingly requires engagement at many levels in an organisation. But the challenge for enterprises going forward will be how to continually engage and manage a wider set of stakeholders than ever before.
In an ideal (but unrealistic) scenario, brand owners simply find sustainable direct replacements for their previous films, coatings or plastics, which leaves the product design, consumer experience and manufacturing process largely unaffected. However, in practice this is rarely the case.
This is where 42T's particular expertise can be so valuable. We are really good at helping clients on projects that are cross-function and where all stakeholders and processes are taken into consideration. This makes for a result that all levels of an enterprise will be happy with.
David adds, "Long-term competitive advantage lies in taking this kind of holistic approach."
Read the full article with examples here: FMCG CEO Magazine.
Download the article (pdf): Solving the packaging puzzle
David is a Senior Consultant at 42 Technology and is an industry experienced mechanical engineer who spent a decade developing bespoke test and assembly automation, in diverse fields ranging from motor winding to asthma inhaler manufacture, several years developing and optimising solvent removal technology and continuous chemistry systems. He also spent a period in industrial inkjet printing system development.
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