42 Technology (42T) has refreshed its branding, website and marketing materials to better reflect the breadth of services it offers as it powers ahead into a new phase of business growth and expansion.
The company’s rebrand follows 12 months of significant growth and strengthening of its in-house team and development capabilities: with additional expertise in healthcare, mechanical engineering, electronics, physics and optics, as well as expanding its marketing and HR functions.
42T’s new branding has been designed to provide a platform for future growth, highlighting key aspects of its approach and collaborative culture that are valued by its clients and internal team.
The new corporate identity is centred on an abbreviated form of the company’s name as a logo; new corporate colours and imagery; and the tagline ‘Collaboration + ingenuity = high-value innovation’.
We are talking more about a collaborative approach engendering close working relationships and our sense of making a difference to the world. We also want to highlight where our ingenuity can help throughout the full product development process – from the ‘fuzzy front end’ of understanding how users interact with products and generating innovative concepts to developing new manufacturing and automation capabilities. And of course providing strategic technology advice.
– Jon Spratley, CEO at 42T
The company’s revamped website features more client case studies, insights articles and a new ‘Meet the team’ page. The latter showing what else 42T staff get up to when not solving complex engineering problems for clients. The team includes some serious snowboarders, mountaineers and critically-acclaimed musicians. Also, an engineer who is passionate about re-purposing old CRT components into new products.
In addition, 42T has changed its website domain and email addresses from 42Technology.com to 42T.com. Although it will continue using both the full and abbreviated forms of its name interchangeably in all its communications materials.