For innovators & entrepreneurs - Eureka Magazine webinar on mastering the innovation process

For innovators & entrepreneurs - Eureka Magazine webinar on mastering the innovation process

March 2023

42T’s Director of Product Innovation, Dr Alan Hart, presented on 29 March

‘Treasure Maps and Minefields: How the way you create and evaluate new product ideas can benefit from a structured approach.’

42T's Dr Alan Hart reflected on how important innovations arise and argues that new product creation shouldn’t always depend on unpredictable moments of creative genius.

For innovators & entrepreneurs - Eureka Magazine webinar on mastering the innovation process

Thoughtfully and systematically mapping out the space in which you’re innovating can lead to a better understanding of what’s needed, a wider spread of better innovative ideas, and better technical solutions.

Insights gained

  • How do valuable innovations arise – does a genius innovation require a genius innovator?
  • What are the intervention points where structured approaches can help us innovate
  • What do we mean by structured approaches to innovation? (Specific techniques to help innovation teams to dream big, uncovering unmet needs, refining ideas, and improving invention skills)
  • Real world examples where these approaches have created significant value

For innovators & entrepreneurs - Eureka Magazine webinar on mastering the innovation process

Used wisely, these sorts of techniques also provide a great framework for circumnavigating the patent minefields that competitors create. His talk will be illustrated to show examples of innovation mapping in practice.

These sorts of techniques also provide a great framework for circumnavigating the patent minefields that competitors create. 

In case you missed it, here's the recording link

Conclusion


Originally a physicist, Alan brings 25 years’ experience using technology to create better products, as a consultant applying structured approaches to help both international businesses innovate, and on the frontline in start-ups.

He is also an inventor of at least nine commercialised inventions across multiple industry sectors. Read more about Alan

Learn about our projects and the range of our team’s expertise.

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We believe in asking the right questions to drive innovation; when we know the right questions, we generate the ideas to answer them.