Our client produces a product used by installers on construction sites. The challenge for them was that landfill waste was being generated by the end-users of their product.
A key component of their packaging was creating tensions with several stakeholders. But simple approaches to replacing or eliminating this component would have a major negative impact on usability and customer satisfaction.
42T ran a comprehensive customer insight and product ideation programme to capture the product's journey from manufacture to disposal. We identified pinch points where there was room for improvement and invented solutions that eliminated landfill. Solutions that would also deliver that all-important product experience improvement.
The insight work incorporated site visits, interviews, observations and a careful mapping exercise to capture the product's touch points holistically. The insights were used to drive product ideation from multiple angles through in-person workshops.
Concepts best meeting the client goals were worked up, sketched and a lifecycle assessment was conducted.
42T's Head of Design, Francesca Stephens says, "Our client acknowledged the high level of the team's expertise on the project and a deep level of detail in our work. They added that deliverables exactly met expectations agreed at the beginning of the project."
"They added that they were given a clear market perspective and a field for further thinking with clear ways to move forward."
If you would like to find out more, please contact 42T's Director of Industrial Products, Duncan Lindsay:
duncan.lindsay@42T.com | +44 (0)1480 302700 | Duncan Lindsay | LinkedIn