Creating a roadmap for a new sustainable purchasing model

Creating a roadmap for a new sustainable purchasing model

A global FMCG client wanted to rethink how its products were sold in store without compromising the consumer experience


What we did

We explored the bottom line by understanding:

  • the consumer, supply chain, and stakeholders
  • the environmental impact
  • the company motivation
  • the commercial considerations

User journeys, risk assessment and theoretical models were produced to inform our understanding of the various influencing factors to a successful solution.

Using the information gathered and analysed, we recommended a specific reuse model.

Project achievements

A roadmap was put together with milestones for the client to validate the model from both a financial and consumer experience perspective.


If you would like to find out more, contact Director of Consumer, Robin Ferraby:

answers@42T.com | +44 (0)1480 302700 | Robin Ferraby | LinkedIn

Creating a roadmap for a new sustainable purchasing model

 



Background

What will you ask us today?

We believe in asking the right questions to drive innovation; when we know the right questions, we generate the ideas to answer them.