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Creating a roadmap for a new sustainable purchasing model
A global FMCG client wanted to rethink how its products were sold in store without compromising the consumer experience
What we did
We explored the bottom line by understanding:
- the consumer, supply chain, and stakeholders
- the environmental impact
- the company motivation
- the commercial considerations
User journeys, risk assessment and theoretical models were produced to inform our understanding of the various influencing factors to a successful solution.
Using the information gathered and analysed, we recommended a specific reuse model.
Project achievements
A roadmap was put together with milestones for the client to validate the model from both a financial and consumer experience perspective.
If you would like to find out more, contact Director of Consumer, Robin Ferraby:
answers@42T.com | +44 (0)1480 302700 | Robin Ferraby | LinkedIn
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