42 Technology worked with a major consumer brand to undertake a wholesale review of their packaging strategy

What we did

The clients packaging was benchmarked against their major competitors and the industry’s best-practice.

The packaging was reviewed in a variety of areas including instore presentation, brand presence and visual impact. In addition, the functional packaging considerations of convenience, materials and robustness were also reviewed.

Project achievements

We identified key areas where our client could enhance the consumer experience and strengthen their brand.

Our recommendations led to the development of a roadmap of new packaging solutions.

If you would like to find out more, contact Director of Consumer, Robin Ferraby:

answers@42T.com | +44 (0)1480 302700 | Robin Ferraby | LinkedIn