For innovators & entrepreneurs - Eureka Magazine webinar on mastering the innovation process

42T’s Director of Product Innovation, Dr Alan Hart, presented on 29 March

‘Treasure Maps and Minefields: How the way you create and evaluate new product ideas can benefit from a structured approach.’

42T's Dr Alan Hart reflected on how important innovations arise and argues that new product creation shouldn’t always depend on unpredictable moments of creative genius.

Thoughtfully and systematically mapping out the space in which you’re innovating can lead to a better understanding of what’s needed, a wider spread of better innovative ideas, and better technical solutions.

Insights gained

• How do valuable innovations arise – does a genius innovation require a genius innovator?
• What are the intervention points where structured approaches can help us innovate
• What do we mean by structured approaches to innovation? (Specific techniques to help innovation teams to dream big, uncovering unmet needs, refining ideas, and improving invention skills)
• Real world examples where these approaches have created significant value

Used wisely, these sorts of techniques also provide a great framework for circumnavigating the patent minefields that competitors create. His talk will be illustrated to show examples of innovation mapping in practice.

These sorts of techniques also provide a great framework for circumnavigating the patent minefields that competitors create. 

In case you missed it, here's the recording link

Originally a physicist, Alan brings 25 years’ experience using technology to create better products, as a consultant applying structured approaches to help both international businesses innovate, and on the frontline in start-ups.

He is also an inventor of at least nine commercialised inventions across multiple industry sectors. Read more about Alan

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